Community Activator Coach Apprenticeship

a group exercising outside

Community Activator Coach Apprenticeship

Community Activator Coach
Overview of Role
Leading and coaching fun, inclusive and engaging activities that help people of all ages to change their behaviour and adopt and maintain a physically active lifestyle.
17 Months (15 months Practical Period of Training + 2 months for End Point Assessment)
Local authorities; Sports Clubs; Leisure Centres; Youth Work Agencies; Housing Associations and Outdoor Education Centres.
End Point Assessment (Awarding Organisation)
1st4Sport logo
Start Date
Flexible around the needs of the business
Maximum Price


Prices are negotiable depending on the nature of the delivery model agreed.

Visit our Apprenticeship Funding page to see your options for funding.

Successful completers will be able to move into leadership or management roles within the Sector which may be aligned to an Apprenticeship at higher level. This progression will involve leading teams of people; acting as a mentor for staff; or specialising with the delivery of sporting and physical activity programmes to certain populations or communities.

Community Activator Coach Apprenticeship


  • Understand the benefits of physical activity and sport for individuals, families and communities, and know why adopting an active and healthy lifestyle is important.
  • Understand the basic principles of behavioural change when applied to sport and physical activity, and know how to keep customers active.
  • Know the importance of credible customer insight - listening to customers and understanding their motivations - to shape provision and leadership style.
  • Know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions.
  • Know the value of using informal spaces and ‘out of locality’ settings to encourage customers to develop the lifelong activity habit.
  • Understand the role of the coach in developing effective motivational relationships, how to build rapport with customers and understand what good role models look like.
  • Understand the tasks involved in delivering community level activation events and support their delivery, particularly in terms of providing equipment and activities.
  • Know how to support customer welfare and where required, manage disruptive behaviours by individuals within the group setting.
  • Know how to make best use of national and major events (for example the Commonwealth Games) to capture public imagination, raise activity levels and encourage community involvement in volunteering and social action.
  • Know how to work with community organisations to run tailored neighbourhood events that make best use of local assets to bring people together.
  • Understand the importance of accurate record keeping for monitoring and evaluation purposes; know about the tools available to help (e.g. Upshot, Views, Active Lives).
  • Understand the importance of using appropriate social media and technology to deliver targeted messages to identified customer groups for example children; teenagers; adults and older adults.
  • Understand fundamental principles of safeguarding, child protection, cultural awareness, first aid, mental wellbeing, inclusion and working with vulnerable adults.
  • Understand the different needs and priorities of your customers (such as teenagers, families, the disabled or older adults) and the best way to manage their expectations, recognising and knowing how to adapt your style to be highly effective.
  • Know how to coach and lead the key components of a successful activity sessions for specific audiences.
  • Know customer motivations for participation and how to help people overcome personal and societal barriers to participation.


  • Planning and adapting sessions and activities that respond to customer feedback and encourage customers to develop a lifelong activity habit.
  • Coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s) and develop motivational relationships with customers.
  • Promoting a physical activity offer, (including but not exclusively) organised play and sport in the community which supports individuals on their behaviour change journey.
  • Working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions.
  • Supporting customers to co-produce rewarding volunteering opportunities.
  • Supporting families to participate together in sport and physical activity.
  • Working effectively with customer insight to overcome individual, community and societal barriers to participation in physical activity and sport.
  • Contributing to the employer’s design of activities and services and practising the employer’s organisation’s values, policies and procedures.
  • Contributing to teams that deliver community events and festivals.
  • Supporting organisations to evaluate, develop and promote sessions and other opportunities such as outdoor group exercise and informal social play.
  • Maintaining personal safety and wellbeing, as well as that of customers.
  • Managing disruptive behaviours from individuals within the group setting.
  • Encouraging customers to be regularly active – both formally and informally – within sports clubs or leisure facilities including open-space.
  • Effectively using social media and technology, appropriately, to deliver targeted messages to identified customer groups for example children, teenagers, adults and older adults.
  • Effectively monitor and evaluate activities, sessions and projects using technology platforms to maintain accurate records and produce timely reports.


  • Honesty, sincerity and integrity by doing the right thing at the right time.
  • A positive attitude to work, be approachable and model an active lifestyle.
  • A concern for customer’s welfare and wellbeing.
  • Show a willingness to ‘go the extra mile’.
  • Enthusiasm to work as a member of a team and also to use his or her own initiative when leading or planning activities.
  • Adaptable and confident in one’s own ability.
  • Building meaningful and appropriate relationships.
  • A willingness to learn and a desire to contribute to their own continuing professional development.

Transferable Skills

Apprentices without level 1 English and Maths will need to achieve this level and take the test for level 2 English and maths prior to the end point assessment.

Community Activator Coach Apprenticeship Vacancies

Live Community Activator Coach Apprenticeship Vacancies

Sorry, we have no current apprentice vacancies available.

We are ALWAYS looking for employers who want to take apprentices or have employees who want to undertake an apprenticeship.

If you are an Employer in this position please contact us here, we would love to hear from you.

Our Apprenticeship Vacancy Process

Our current open opportunities to become an apprentice on this apprenticeship will be listed above if there are any available at the moment.

The process of undertaking an apprenticeship requires 3 parties, the apprentice, the employer and the training provider (us) .

The employer will usually contact us to put their existing staff or new recruits on to a chosen apprenticeship OR we can help with the recruitment process through the GOV.UK Recruit an Apprentice service and help advertise for apprentices on our website.

If you are wishing to become an apprentice please click on the appropriate vacancy below for a brief overview of the role and there will be a link at the bottom for further details and how to apply.

If there isn't an appropriate vacancy below for you then you can either check our full list of other apprenticeship vacancies in alternative industries or you will need to have an employer who has already agreed to recruit you as an apprentice before we can proceed.

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